So why did I name my agency Loft107?
In architecture, Lofts are typically wide, open spaces that are defined into living areas. A good job provides the functionality required by the loft dwellers. However, it is creativity that transforms good to great.
The same rule applies to marketing.
You operate within the constraints of a specific company, product and target market. Understanding the infrastructure and prevailing forces is crucial. It is the cornerstone of good marketing.
But creativity is how you to take it to the next level. With creativity and a little luck you can transcend from good to great.
And why 107?
now that’s a really good question.
